Update Catalog

Originally published

First published 2020-09-27 in the SFMC Cookbook. Ported here for sfmc.guide.

There are various ways of updating the catalog in Einstein that come with their own advantages and disadvantages.

Via Collect Code

Source: help.salesforce.com/articleView?id=mc_ctc_streaming_updates.htm

It is actually possible to send in updates to your catalog via the collect code. This approach runs without authentication and is therefore up for being hacked. Treat it with caution. With that said, you cannot deactivate it AFAIK.

Update a single item:

_etmc.push(['updateItem',
    {
    'item': 'INSERT_ITEM',
    'unique_id': 'INSERT_UNIQUE_ITEM_ID',
    'name': 'INSERT_ITEM_NAME_OR_TITLE',
    'url': 'INSERT_ITEM_URL',
    'item_type': 'INSERT_ITEM_TYPE',
    'INSERT_ATTRIBUTE_NAME': 'INSERT_ATTRIBUTE_VALUE'
    }
]);

Update multiple items:

_etmc.push(['updateItem', [
    {
        'item': 'INSERT_ITEM',
        'unique_id': 'INSERT_UNIQUE_ITEM_ID',
        'name': 'INSERT_ITEM_NAME_OR_TITLE',
        'url': 'INSERT_ITEM_URL',
        'item_type': 'INSERT_ITEM_TYPE',
        'INSERT_ATTRIBUTE_NAME': 'INSERT_ATTRIBUTE_VALUE'
    },
    {
        'item': 'INSERT_ITEM',
        'unique_id': 'INSERT_UNIQUE_ITEM_ID',
        'name': 'INSERT_ITEM_NAME_OR_TITLE',
        'url': 'INSERT_ITEM_URL',
        'item_type': 'INSERT_ITEM_TYPE',
        'INSERT_ATTRIBUTE_NAME': 'INSERT_ATTRIBUTE_VALUE'
    }
]]);

Update Catalog via API

Source: help.salesforce.com/articleView?id=mc_ctc_streaming_updates.htm

This is in theory possible, however so far I haven’t gotten it to work.